inDrive, a ride-hailing service known for allowing riders and drivers to negotiate fares, is expanding its offerings to include advertising, delivery, and financial services. Over the past year, the company has introduced these new businesses alongside its core transportation service, focusing primarily on emerging markets.
The company launched its advertising platform in July 2025 and expanded it to 25 markets by early 2026. It now serves over 2 billion ad impressions monthly and attracts more than 2,000 paying advertisers, with about two-thirds returning customers. inDrive aims to leverage its user base in markets that are often difficult for brands to reach through other digital platforms.
inDrive’s advertising initiative, branded as "Ride Media," targets passengers while they wait for rides or during trips. Currently, it can target users based on their recent locations, with plans to introduce real-time targeting. This approach aligns with a broader industry trend where ride-hailing companies seek to generate revenue beyond ride fares by building advertising and delivery services.
The company is also seeing early signs of cross-service adoption. In 2025, 13% of monthly active users engaged with both ride-hailing and at least one delivery service offered by inDrive. Additionally, its financial service, inDrive.Money, which provides short-term loans to drivers, experienced a 118% increase in loan uptake in Latin America during the first half of 2026.
inDrive has made strategic hires to support its expansion. Raphael Zennou, formerly of Delivery Hero, was appointed vice president of Food and Groceries, while Max Silin, a former Google executive, now leads the advertising division. Valentin Laykov oversees delivery operations, and Alexander Kurchin continues to manage the financial services unit.
While the company has not disclosed detailed financials or the revenue contribution from these new ventures, it expects advertising growth to accelerate alongside the expansion of its grocery and food delivery services. These efforts could help inDrive diversify its revenue streams and better compete with larger platforms like Uber, especially in cost-sensitive emerging markets.