At its annual Developer Conference, Roblox unveiled several updates aimed at simplifying game development and expanding accessibility. The company is extending its generative AI tool, "Build," which allows users to create games through natural language prompts, from New Zealand to Serbia and Singapore. This feature will soon support desktop use, a richer asset library, and iterative control, with a prompt-based scene generation coming later this year.
Roblox is also enabling creators to distribute their games as standalone apps on mobile devices, PCs, and consoles, with Roblox serving as the underlying game engine. By the end of the year, players will be able to access games directly through web browsers via shared links.
Enhancements to non-player characters (NPCs) include new capabilities such as automated game playtesting. Additionally, creators can introduce offline modes to allow gameplay without a stable internet connection. Players will benefit from a persistent Friends chat tab with voice typing support that follows them across games.
The platform's discovery algorithm is being refined to recommend shorter games to younger players and longer experiences to older users. Roblox is also introducing tools for 2D game development, including orthographic cameras and sprite-sheet animation support. Within its Moments feed, users will soon be able to purchase avatar items directly from video clips.
Financially, Roblox reported that creators have earned over $5 billion since 2013, with $1.7 billion earned in the past year alone. To support creators, Roblox is launching a Wallet that enables daily real-money payouts and bank transfers, initially available to U.S. users aged 18 and older through a partnership with Airwallex. A Roblox Card, allowing users to spend earnings at accepted merchants, is planned for release next year.
These developments reflect Roblox's strategy to enhance creator tools, broaden game accessibility beyond its platform, and provide financial infrastructure to support its developer community. The company noted that players spent more than 29 billion hours on Roblox in the last quarter across 180 countries.